The Tourism Authority of Thailand (TAT) has launched a “Best Deal” campaign to attract short-break visitors from regional source markets to Chiang Mai and the northern Thai provinces.
At a press conference here today, Mr Sansern Ngaorungsi, TAT's Deputy Governor for International Marketing (Asia and South Pacific), said: “This project is being organised by the TAT in cooperation with the Chiang Mai Tourism Business Association and over 180 local tourism partners; such as, hotels, golf courses, spas, department stores, and food shops. Visitors can book online through various websites (listed below) and gain access to special benefits and offers with discounts of up to 50%.”
One highlight of the campaign is a set of special three-day two-night tour packages discounted 15-20% off the normal price. These are being offered in three variations to suit different budgets: a) 5,000 Baht package (accommodation, Thai massage and ticket for playhouse complex), b) 9,000 Baht package (accommodation, food, spa and car rental) and c) 15,000 Baht package (accommodation, private dinner, spa, and 1 day programme tour).
For independent travellers seeking to design their own tours, the website also introduces a range of new products and routes like nature guide, adventure guide, and shopping guide. It also includes a list of events and festivals, tourist map, currency exchange information and airline timetable.
Mr Sansern added, “TAT is expecting at least 50,000 visitors from Asia and the South Pacific region to take advantage of this campaign. It is designed to be easily bookable by the growing number of online-savvy young people, especially those seeking to get away for short weekend-breaks from cities in the Asia-Pacific region.”
One key objective of the project is to generate business for the Northern provinces in the “Green Season”, the monsoon period, when arrivals from the European and North American markets decline.
“This will help both the airlines get a better return on investment on their flights but also more importantly, bolster the incomes of the thousands of small- and medium-sized enterprises and grass root workers who are employed in the travel and tourism industry.”
He added, “It is also in line with the national development plans to reduce economic imbalances among different regions of Thailand.”
Chiang Mai is the economic, communications, cultural and tourism centre of Northern Thailand. In recent years, it has undergone considerable economic development but still retains its historic heritage.
It is also becoming increasingly well-known as a centre of traditional Thai meditation, health and wellness. The accommodation sector is vastly improved with new properties ranging from specialist boutique hotels to health and wellness retreats to deluxe resorts.
Between May-October, the monsoon rains make North Thailand lush and radiant green.
Today, Chiang Mai is served by ten airlines including Thai Airways International, Silk Air, Orient Thai, Air Bagan, Lao Airlines, China Eastern Airlines, Korean Air, Bangkok Airways, Nok Air and Thai Air Asia.
For further details, please log into www.chiangmaibestdeal.com
or web link www.tourismthailand.org
and participating partner’s websites, or contact the TAT Call Centre 1672.